Watch out for this marketing scam

  • Let me clear up this common confusion 
  • Why hemp oil is NOT the same as CBD oil 
  • How to avoid this sneaky marketing trick

Dear NAME,

Can me a fusty old ‘boomer’ if you like but I’ve never really understood fashion labels.

It used to drive my kids mad…

“Why are you paying that much money for those trainers, just because they have ‘Adidas’ written on them?” I’d ask. “Surely those cheaper ones do the same job?”

Same went for bottled mineral water, watches, shirts…

I have a grumpy resistance to things that are more expensive just because someone has slapped a label on them.

But the same thing can happen in diet and nutrition.

For a while the word ‘superfood’ came in vogue, used to describe certain fruit or veg (often unusual ones) claimed to have an extra nutritional punch.

Which was fine in theory…

But marketers leapt on the trend, sticking the ‘superfood’ label on ready meals, juices and packaged foods of all kinds.

People would pay more because they felt they were doing something good for their own health – even if they’d have been just as well buying a piece of normal whole seasonal fruit than an avocado or goji berry that had been flown across the globe.

The ‘low fat’ label got the same treatment…

As soon as the food industry and its marketers realised that people were being sold into low fat diets, they created a whole new set of products to cash in.

Anyway, you know all this from my regular tirades against the cynical food industry.

However, I’m a bit worried the same thing is happening now to CBD oil.

I’ve written a lot about CBD oil this past year. And for two very good reasons.

Firstly, cannabis oil is a powerful anti-inflammatory that helps ease chronic pain while also relieving anxiety, stress and insomnia. So it’s something you should seriously consider if any of these are health issues.

Secondly, it is one of the biggest breakthroughs in natural health of recent decades because it finally makes available a product that was formerly illegal, with a stigma attached to it.

However, there is now a deluge of products coming onto the marketing with ‘CBD’ on the label – or sometimes a picture of the cannabis plant.

This label is designed to get people to buy the product without thinking – and at a hefty price.

But not all of them are actually CBD oil.

So let’s clear up this common confusion

The cannabis plant has different strains. For instance, a common strain is called Cannabis Indica, which is also known as marijuana.

There’s also Cannabis Sativa, which is known as industrial hemp.

The latter is from where most manufacturers get their hemp and CBD oil.

However, ‘hemp oil’ and ‘CBD oil’ are not the same thing.

Yes they come from the same plant, but they have different properties.

To explain…

CBD oil uses the whole cannabis plant (leaves, flowers, and stalks) to derive the oil. It is mixed with other natural oils to create a CBD oil of a specific strength, for instance 2.5%, 5% or 10%.

It is this oil that has anti-inflammatory benefits and can help relieve muscle aches, joint pain, headaches, and other health problems. It also reduces anxiety and promotes a general sense of well-being.

However, a lot of what people assume is CBD oil (because of the packaging) is actually not CBD oil…

It’s hemp oil.

Hemp oil is cold-pressed extract from the seeds, similar to sunflower seed oil. Like many seed oils it is packed with antioxidants, omega-3 and omega-6 fatty acids. It also contains high levels of vitamins E, B, B1 and B2, as well as potassium and magnesium.

So hemp oil is really good stuff… and like CBD oil it doesn’t contain the psychoactive THC that makes you high.

But hemp oil doesn’t contain cannabinoids and therefore it should never be labelled ‘CBD’.

While hemp oil will provide wonderful nutritional benefits, it won’t deliver the benefits I’ve been talking about in my Good Life Letters with regards to CBD, and it shouldn’t be sold in that way (nor for the astronomical price).

The reason that the confusion is happening is that there is a bit of a gold rush right now with cannabis products, and the market is moving fast, which means regulations haven’t really caught up.

To capitalise on this gold rush, there are some companies cashing in on the CBD label, either by deliberately misleading the consumer, or neglecting to explain properly what the ingredients are and what they mean.

In some cases, it’s simply confusion on the part of customers, who haven’t read up properly on the subject.

So I hope these letters are clarifying it for you.

To avoid this trick, don’t just buy any old product that says CBD on it, or has an image which suggests it is CBD. Check the label for the ingredients and go for high quality products from trusted sources.

Should you want to know more about the benefits of cannabis – and order some really good CBD oil – check out our page here: CBD oil explained.

I’ll be back with more at the weekend

Yours, as ever