- Celebrity endorsement is rarely to be taken seriously, however…
- One for the men… especially those big tough rugby boys
- Skin healing, joint soothing and loved by stars around the world
There are few things designed to make me less interested in something than the term ‘celebrity endorsed’.
In most cases the famous name associated with a product is usually a soap actor or a member of a boy band… neither of which I consider very high up the food chain if I’m honest.
The fact that Sindy X or Daryll Y slavers monkey gland extract on their face is really of no interest to me.
But I did stop the other day when the delightful Cate Blanchett appeared in the Daily Mail.
Naturally I can be accused of being drawn to the flawless looks of the Hollywood megastar, but as I pointed out to Lara when she caught me nose down over the paper, she WAS making some very interesting comments about natural health products.
It didn’t stop me blushing like a teenager though; much to my family’s amusement.
Muttering under my breath like Muttley from the Wacky Races I retired to the office to continue my ‘research’.
Now before you all jump to the same wrong conclusions, here’s what the rather fetching lady had to say:
- She always drinks fresh lemon juice in hot water to help keep coughs and colds away.
- She recognises the importance of meditation and finding time in the day to be calm and still.
- She attributes the quality of her skin to Emu oil.
Come back all you men… I haven’t finished yet!
Now at this point I dare say that any men reading the letter will have lost interest in me, the delightful Cate and Emu oil… but they would be wrong to stop reading just yet.
The other reason to stock up on this natural oil is that it has fantastic healing properties, so much so that many professional rugby players use it to heal knocks, sores and grazes.
Far from being just a skin treatment it works really effectively to ease aching joints too as it has been shown to be a powerful natural anti-inflammatory.
A study at Victoria University in Melbourne showed a significant reduction in pain in subjects with osteoarthritis in their hands with an application of emu oil.
For thousands of years Aborigines harvested the oil from the flightless birds they hunted and used it to treat a wide range of ailments including cuts, bruises and joint pain.
The early settlers saw the benefits of having a pot of the oil in their medicine chests as well.
For instance, the famous explorer Robert O’Hara Burke tells how he rubbed emu oil into his arms when he was sunburned and found that, not only did it help his sunburn, but his stiff elbow too.
So, why is this stuff so good?
Well the first thing to note is that Emu oil is very quickly absorbed into the skin and is readily available in the living cells under the dead outer layers – this means it gets to work very quickly.
Secondly, it truly does have powerful anti-inflammatory, anti-bacterial, anti-viral and anti-fungal properties which have stood up to significant scientific scrutiny.
What do the scientists say about Emu Oil?
There has been substantial and wide ranging investigation into how Emu oil works, and why it is so effective; this body of evidence has led to Emu oil being classed as a pharmaceutical product in Australia, although it hasn’t achieved that status yet in
Here is a selection of some of the findings generated from the studies:
- Leigh Hopkins, AEA Oil Standards Team, compared the oil from human’s skin with Emu Oil and found that the fatty acid composition is quite similar. In both types of oil, mono-unsaturated oleic acid is the most prevalent fatty acid, followed by Palmitic acid, then Linoleic acid, which is an EFA (essential fatty acid). This similarity may be one of the factors enabling emu oil to have such a positive action on human skin.
- Thom Leahey of the Ardmore Arthritis Clinic in Oklahoma has reported very positive results in clinical trials with arthritis patients. He was quoted as saying:
“The dramatic results I have observed convinced me that this oil can make an impact on those suffering from arthritis. The advent of this oil has simply changed my practice. The research is impressive. The initial results and potential are so exciting. I’ve begun recommending the use of Emu Oil as part of a regular treatment program for patients. I’ve observed some very surprising results. The oil is very economical compared to regular arthritis medicines, and appears to have fewer side effects.”
- Research carried out by Dr. Michael Holick, M.D, Ph.D., Professor of Medicine, Physiology, and Dermatology at Boston University School of Medicine, shows that there is an increase in cellular activity when Emu Oil is applied to the skin. This means that massaging Emu Oil into the skin encourages the cells underneath to grow, thickening the underlying tissue. This thickening plumps up the skin making wrinkles less obvious.
Why a cracked plate is good for me!
So, back to the words of wisdom from Ms Blanchett…
The star of countless blockbuster films said: ‘I really subscribe to the Asian philosophy that in order for something to be perfect, it needs to contain its grain of imperfection.
‘In Japan for instance, when a plate breaks, they’ll put it back together but they’ll put gold along the cracks – they’ll celebrate the crack. Whereas in the West, I feel like we’re always trying to pretend the crack’s not there or throw it away and get another one.
‘I think we should throw out the notion of trying to attain all that perfection that isn’t possible. We should try to be better but we should celebrate who we are and what we have.’
So, from this particular ‘cracked plate’ I’ll wish you a happy week and encourage you to discover the healing power of the Emu…
Make sure you join the ranks of those in the know – click here